In England the government commissioned the Social Enterprise Coalition to select 34 Ambassadors to go about the country extolling the benefits of social enterprise. They are now in place and reading their individual stories is indeed inspiring.
They include people like John Bird who set up the Big Issue, Tim Campbell who won the first series of The Apprentice and Penny Newman, chief executive of Cafédirect.
Lord Victor Adebowale
Dr Sam Everington
Find out about the individual ambassadors and the initiative at: