Social Enterprises Re-Brand to Become One

Social Enterprises Re-Brand to Become One
Aberdeen Social Enterprises

Aberdeen Social Enterprises, part of Turning Point Scotland, has undergone an exciting rebranding exercise within its Aberdeen businesses.  As part of the charity’s growth strategy, it has seen its portfolio of social enterprises come together under one brand, Rosie’s, which was launched today (Tuesday 19th October 2010).  With each business continuing to run separately, the new overarching brand will bring the businesses together and provide continuity across outlets.
Opus of Aberdeen, the charity’s framing studio and gift shop, situated on Holburn Street, has undergone the most noticeable of changes, when it became ‘Rosie’s, Framers and Crafts’.  A new logo and strap-line depicts the crafts it sells, as well as the picture framing side of the businesses, using a unique design. The charity’s other social enterprise, Rosie’s Cafe, will remain as ‘Rosie’s, with a new logo slogan: ‘Cafe & Takeaway’. 

To celebrate, Aberdeen Social Enterprises has launched two new lines: ‘Rosie’s Jams and Preserves’, a tasty selection of jams, chutneys and preserves, which will be sold at both the shop and cafe; and ‘Rosie’s Wedding Stationery’, a growing service, which has taken off in the shop offering bespoke wedding stationery.  Both new lines will adopt the new branding with a similar logo.

The new logos have been designed exclusively by Fruition, a marketing and business consultancy in Aberdeen that works predominantly with third sector organisations.  Eileen Mauchline of Fruition said: “It’s been great to work with Turning Point Scotland and we’re really pleased to have come up with a design that streamlines the three enterprises and leaves room for more offshoots and opportunities. The new logo is fresh and contemporary, with a subtle twist to differentiate each business.  So far, the feedback has been fantastic; we’re now looking forward to seeing it in action.”
Aberdeen Social Enterprises aims to promote the independence of individuals who are disadvantaged in the labour market through the provision of training, work experience and employment. 

Patsy Telford, Aberdeen Social Enterprise Manager, commented:  “We’ve been running Rosie’s Cafe and the Opus group now for over 10 years and recent research indicated that many people didn’t associate the businesses.  It’s hoped that our new brand will solve this by running all businesses under one coherent name. Many of our staff were involved at the design stage of the logo, so we’re all really excited about it.  Whilst the look of our businesses may be changing, we still remain fully committed to selling high quality products and delivering excellent customer service, at the same time as meeting our social purpose,  which is funded by Aberdeen City Council and the Big Lottery. We hope our re-brand which was fully funded by Turning Point Scotland’s fundraised income will bring about new opportunities and help us grow so that we can continue supporting people who are disadvantaged.”

For more information on Rosie’s telephone Patsy on 01224 575196.