Wild and Kind CIC (W&K) is a creative collective which aims to address the gender imbalance in the creative industries by helping start-up businesses and artists become self-sufficient.
The team at W&K recognise that the process of becoming a self-employed artist is fraught with difficulties. They therefore strive to aim as much assistance and encouragement as possible to make the journey as frictionless and enjoyable as possible.
A female-focused enterprise, W&K operates an inclusive model, working in collaboration with women, trans and non-binary people to offer advice and support, deliver creative workshops and host pop ups. They also use their studio to help artists produce “ethical and empowering” merchandise.
Drawing on individual experience of running small businesses in their past lives, the team can offer guidance as to how to turn someone’s creativity into a business model.
They are, however, also aware of how different privileges and disadvantages in life can impact on someone’s ability to make money from their art – these observations formed the building blocks for the ethos behind the enterprise.
To kick-start W&K, an online, collaborative brand has been developed to promote their vision of a fairer, more equal creative industry.
A range of merchandise is currently available from the website, made using vegan inks on ethically-sourced t-shirts. Prints are produced direct to garment, so the process involves “no chemicals, no waste and is cruelty free from start to finish”.
Discounts are offered for particular groups of people, including those who identify as female or non binary, members of the LGBT+ community, charities and social enterprises, musicans and art school students.
W&K is registered as a Community Interest Company – all of the profits raised will be fed directly back into the business, community and artists that they work with.
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