Social Stories Club

Social Stories Club creates socially-conscious gift boxes that tell stories of social change in an exciting and colourful way. All their products contribute towards positive social change. They believe the best way for people to learn about social change is through the art of storytelling, so they include a story card in all their gift boxes, sharing the stories of all products! You can send out their ‘KaleidoBoxes’ across the UK at no extra cost.

Karis Gill, co-founder of Social Stories Club, graduated from the University of Edinburgh in 2018. After volunteering with many charities in her first two years of university, she became frustrated that a lack of donations meant that these charities could not reach their full potential. She knew that there had to be another way. After discovering social enterprise on her year abroad at UBC in Vancouver, she knew she had found the perfect balance between business and charity. Arriving back in Edinburgh to finish off her final year of university, she was very excited to set up her own socially-conscious venture.

Karis is passionate about many social causes and has enjoyed searching for socially-conscious businesses and learning their stories. Karis wanted to understand why more people were not doing this. In response, she conducted an 18,000-word research project and discovered that people do not buy more socially-conscious products due to a lack of education, accessibility, affordability, and concerns of quality. She was determined to start up a social venture which addressed these points – and set out to bring these to everyone in a way which made it easier and affordable for them to purchase.

Aayush Goyal, co-founder of Social Stories Club, graduated from the University of Edinburgh. In his first year of university, he raised over £11,000 for four different charities. He also flew out to Tanzania to build a self-sustaining maize mill. Today, this mill helps local farmers to cut processing costs and increase their profit margins. Profits from the mill have been used to fund a micro-financing programme that has benefited local farmers in the same area. Aayush learnt the art of collaborating and building long-term relationships from his mother, who believes that collaboration is the key to finding solutions to global issues. Over his time at university, Aayush attended many social enterprise competitions and workshops – winning a 48-hour social enterprise start-up competition called Make Your Mark.

He became more aware of socially-conscious practices when sharing ideas with his friends. Whilst attending social enterprise events, Aayush learnt that one of the easiest ways to move to a more socially-conscious lifestyle was by making better purchases. Aayush notes that a zero-waste lifestyle can feel unrealistic for many people, but everyone can make small changes in what they purchase, such as choosing loose fruits instead of fruits packaged in plastic. Aayush was determined to help people take that first step – and realised that stories were a very powerful tool to connect with people. By using stories of social change, people would be able to understand how small changes in their purchases could have a greater impact on someone else’s life.

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