Year of Young People

Click to read the briefing.

Published: 15.06.18

Executive Summary

The Scottish Government’s Themed Years tourism programme runs every two years, with a specific area of the economy becoming the focus for a year-long campaign to promote activities around the chosen theme.

In 2018, it was the Year of Young People, a year aimed to sinpire Scotland through its young people, celebrate their achievements and their contribution to the economy.

More and more, the voices and opinions of young people are being taken seriously. So much so, that in 2017 the word ‘youthquake’ was named as the word of the year by Oxford Dictionaries.

Given that the collective bargaining power of young people now has a significant sway on cultural, social and political issues, it is important that the opinions of young people are properly reflected in all areas of civic society.

This Senscot Briefing explores how social enterprises across Scotland are engaging with young people in their communities to create a range of benefits for both the individual and the wider community. It also takes a look at how social enterprises can take advantage of the marketing potential that the Year of Young People offers.


Click here to read the briefing.


Case Studies


Callander Youth Project Trust aims to improve the quality of life of young people, aged 11-25, in Callander and the surrounding area by maximising their potential through access to the best possible recreation and educational facilities, support and resources. Click here to view its website.

The Ecology Centre in Fife is an inclusive, community-led charity and social enterprise. It aims to inspire positive change through directly connecting people and the natural environment for the benefit of both. Click here to view its website.

The Tower Digital Arts Centre believes that digital is the future and should be at the very heart of every community. The Tower uses technology to bring world class local and international arts performances into the community. Click here to view its website.