The Birks Cinema

Mission

Engaging the local community with film culture and offering a venue for a variety of community events. Birks aims to show a wide variety of film screenings, as well as broadcasting live events from around the world.

 

Main Activities

Based in Aberfeldy, Birks Cinema provides a varied and dynamic range of screenings, from first runs of hit blockbusters to arthouse films and live opera streams.

Families can enjoy reduced prices for children with the ‘Little Birks’ kids screening every Saturday morning, with Perthshire’s Tayfest Festival also providing family-friendly programming at Birks.

Live events from the National Theatre, Royal Opera House and the Bolshoi Theatre in Moscow ensure that culture fans have access to the latest stage plays, musicals and ballets locally.

Birks often collaborate with local community groups and festivals, hosting storytelling screenings, film societies, as well as putting on free screenings for the Scottish Mental Health Arts & Film Festival (SMHAFF).

Running an impressive array of community activities, Birks Cinema act as a cohesive force in Aberfeldy and the surrounding area.

A Gaelic café and conversation group offers a social forum for local speakers, while the Craic ‘n’ Craft club brings people together to bond over the exchange of their chosen craft expertise.

A chair-based exercise club helps keep the local senior population active, while a weekly Lego club is available for children with additional support needs.

The Movie Memories club, run in partnership with local football team St Johnstone, encourages personal reflection through nostalgic screenings, and is open to people living with dementia free of charge.

Birks also provide the opportunity for individuals and small groups to create their own short animation film reflecting the local community.

A range of workshops are provided free of charge, with the final product being showcased on the big screen.

 

Business Model

Ticket sales make up the backbone of Birks Cinema’s revenue, currently accounting for around 60% of their total incomings.
Tickets are priced competitively to be in line with other Scottish cinemas and remain cheaper than large chains.

A fully-licensed café and bar area, selling homemade cakes, sandwiches, paninis and refreshments, is another important source of income, roughly 30%.

Birks also generate advertising revenue from listings in their monthly brochure, and by renting out a mezzanine space for parties, events and even weddings.

 

Social Impact

Birks’ community development officer ensures that events include access for under-represented groups.

Special events and screenings are organised for additional support needs children as well as people living with dementia, while film-making workshops help develop the skills of young filmmakers.

A wide range of community activities also help to maintain a strong social bond with Aberfeldy residents.