Morton in the Community


Morton in the Community (MitC) aims to be ‘the heartbeat of Inverclyde’, delivering positive outcomes for young people across the region.

Main Activities

The focus of MitC is to encourage mass participation and enjoyment in sport; develop creative education programmes; deliver employability programmes engaging with those furthest from the labour market; and tackle health inequalities through a range of health and well-being projects.

MitC’s flagship employability programme, Positive Goals, has been running since January 2015. Identifying the potential in running an employability project through football-related activities, Positive Goals has gone on to make a huge impact – delivering twelve individual projects since its inception, with a thirteenth beginning in March 2018.

Positive Goals has three specific aims: to tackle entrenched unemployment; remove and minimise barriers; and to have a positive impact on participant’s mental well-being.

Each participant engaging in Positive Goals has the opportunity to gain three aspects of qualification: recognised accreditation in customer service; core skills in IT at level 2, 3 or 4; and emergency first aid training.

MitC primarily engages with single parents and job seekers over the age of 25. The Positive Goals programme continues to work with a diverse group of people who are dealing with varied lengths of unemployment and barriers to work.

Part of the success of the project is based on the solid partnerships it has formed between the public, private and third sector – including Financial Fitness, Inverclyde Council’s Community Learning Development, Craigend Resource Centre, Holiday Inn Express and mobile network EE.


Business Model               

MitC generate 51% of their turnover from trading and other self-generated incomes.

A range of football coaching courses are available at venues across Inverclyde, coming in eight-week blocks ranging from £35 to £40 per child. Micro Morton caters for 2-4 year-olds, Mini Morton is suited for 4-12 year-olds, while girl only coaching classes are also available.

The Positive Goals programme is delivered in partnership with DWP Job Centre Plus through the Dynamic Purchasing System.

40% of MitC’s turnover at year end 2016 was from grants from the public sector and independent funders.


Social Impact

Since 2015, over 50% of participants have been transitioned into work or further education, with an impressive 71% remaining in employment six months later. Participants experience an increase in mental well-being having engaged in Positive Goals – measured using the Warwick Edinburgh Mental Wellbeing scale.

Fact File

Location: Greenock
Established: 2012
Workforce: 8 FT, 3 PT, 6-10 seasonal coaches, 80+ volunteers
Turnover: £357,000
Legal Structure: Company Limited by Guarantee with charity status
Website: Visit Website
Twitter: @MortonCommunity
Facebook: View Profile