Broxburn United Sports Club

Mission

Broxburn United Sports Club (BUSC) aims to provide sporting, educational and social opportunities within the community to change lives for the better.

Main Activities

BUSC delivers a range of community-based activities to bring local people together and promote health and education. The range of activities on offer ensures there are classes to suit all ages and fitness levels.

Physical activity groups cover a wide range of fitness and health goals, from new mothers looking to make new friends to those looking to test their fitness to the limit. Other classes include Outdoor Fitness, Buggy Bootcamp, HiiT, Multi-Sports Club and Fun Start Fitness.

Children and young people can join football coaching sessions, Zumba classes, after school clubs and holiday camps. All of these classes help to promote active lifestyles from an early age.

BUSC uses its facilities for a range of community outreach programmes to help them promote and encourage regular physical exercise.  They also form partnerships with other delivery organisations to facilitate dance, tae-kwondo, yoga and pilates classes.

BUSC also works hard to promote daily recommendations for water consumption and exercise levels, as well as encouraging positive mental health and good personal hygiene.

Business Model

The charity funds itself through a mix of fees from members and commercial activity. A 3G pitch generates income through lets to BUSC teams, community use, as well as other amateur football leagues.

Other enterprise income comes from their café and vending machines, community room hire, physio room rental and sponsorship. The facility is on land owned by the local authority, for which BUSC holds an 80-year lease for a nominal rent.

Key grant-making partners provide the funding for all three members of staff. BUSC has set a target to be self-sustainable by 2020, supported by additional income from facility hire.

In addition to unrestricted charitable reserves, BUSC operates a ‘sinking fund’ which sees a proportion of income ring-fenced for future pitch maintenance and replacement costs. This ensures that the members and community will continue to access a high-quality facility and maintaining BUSC’s position in the local market.

Social Impact

BUSC has seen a marked decrease in sugary drink consumption through on site café and vending sales. Participation levels for their fitness programmes have also increased by 30%.

Their Fun Start Fitness programme, which promotes health and well-being through physical activity, currently has 260 Primary 3 age children taking part. Meanwhile, their Alive & Kickin’ programme has seen a 50% increase in participation, helping to keep the local ageing population fit and active.

 

 

Broxburn United Sports Club featured as a case study in Diet, Activity & Healthy Weight: The Role of Social Enterprise.