New social franchising scheme launches
Vibeka Mair, Civil Society
The Social Enterprise Coalition (SEC) and the School for Social Entrepreneurs (SSE) have launched Scaling to Success, a new programme designed to support organisations looking to replicate their work through franchising.
Starting this month, 20 social entrepreneurs will pilot the learning programme and seek to franchise their organisations. The participants will be introduced to a wide range of established and successful social franchisors as well as technical and sector experts, who will help them to both understand and overcome the challenges of growing and replicating a social enterprise. Those taking part include MyBnk, Bikeworks, London Early Years Foundation and PM Training.
The programme aims to support those with an established model to strategise and plan for growth and, crucially, implement that plan. It will involve addressing the challenges that many encounter, including how to grow whilst maintaining quality, without losing the benefits of a locally-focused solution.
Chief executive of SEC, Peter Holbrook, said: “Franchising is incredibly important for the growth of social enterprise, and vital for organisations in light of the opportunities and threats that the public sector spending cuts will continue to present.”
Chief executive of SSE, Alastair Wilson, added: “SSE is a social franchise and has walked the walk on this; and we’re keen to share our experience, expertise and learning. That is also why social franchising is right for this sector: it’s not about giving it away, but nor is it about owning everything and being competitive. It’s about sharing good practice, devolving power, real partnerships and local ownership.”
Scaling to Success has been part-funded by Business Link London and Capacitybuilders.