Monster News on the Canal Today
Edinburgh Social Enterprise Network
Social enterprise community makes waves in Edinburgh as new website launches www.buythegoodstuff.co.uk
One of Edinburgh’s well-known social enterprises, Re-union Canal Boats, plays host, today, to the new Monster branding “Buy the Good Stuff” to encourage the public to buy more from social enterprise businesses in their area.
“Buy the Good Stuff” is a call to action to the general public to consider how they shop around the city and can really make a difference by purchasing from social enterprises. Over 150 social enterprises are trading in Edinburgh, from cafes and retail, to creative industries and leisure generating income and reinvesting their profits into the community for social or environmental benefits.
Edinburgh is the first place in Scotland to run such a marketing campaign which goes city wide this September. Adverts for “Buy the Good Stuff” will be appearing all over town including on the side of five Lothian Buses.
Linsay Chalmers, Network Coordinator, Edinburgh Social Enterprise Network commented “we want to let people know that you can buy fantastic products and services from social enterprises and do your bit to make the world a better place at the same time. Social enterprises get excellent ratings from customers and, as our strapline says, they plough monster profits back into the community too.”
Pat Bowie, Manager of Re-union Ltd added: “we’re really pleased to be involved in the launch of Scotland’s first social enterprise brand. Buy the Good Stuff will make it easier for people to find social enterprises and is something that all Edinburgh social enterprises can get behind.”
Councillor Frank Ross, Edinburgh’s Economy Convener commented: “Social enterprise is a key and influential part of our city economy and has the potential for significant growth. We have many highly successful businesses running throughout the city and we want to encourage consumers to consider their purchasing options. We recognise through this new campaign, that we can really build on the fact that these businesses offer a very attractive competitive product or service with community at their heart.”
Lorna Baird, Social Enterprise Adviser with Business Gateway said: "Here at Business Gateway we support a wide range businesses including those that generate profit for social good – better known as social enterprises. We are therefore delighted to be supporting ‘Buy the Good Stuff’ campaign as it will not only help put social enterprise on the map but also raise awareness of the incredible work of social enterprises operating right here in Edinburgh and beyond."