Background to the Programme
Your brand refers to how you are perceived by people who come into contact with you. Branding is the act of doing what you can to manage their experience and perception.
To succeed and thrive, your Social Enterprise must communicate well, evidence its worth and compete for business in a busy and innovative marketplace. Investment in a strong and well thought out brand is core to your ongoing sustainability and growth, whatever this looks like to you. Only by winning business and/or captivating funders and investors can your Social Enterprise succeed in delivering its mission. Too often social enterprises at a turning point struggle to resource investment in the kind of brand development and implementation that will set the course of future success and crystallise their entrepreneurial proposition.
Brand for Growth represents an opportunity to invest in your brand. Taking a careful look at how your branding should best be implemented and helping you focus on and strengthen your place in the market. We will deliver a targeted number of quality branding and marketing elements to social enterprises based in Scotland who are restricted by lack of resources but are well placed to exploit a market. This is about developing your brand with you and could include logo, materials, web etc depending on the needs of each participant.
It is currently funded by the Scottish Government as part of the three year social enterprise Action plan, “Building a Sustainable Social Enterprise Sector in Scotland”.