Everyday legends: the stories of 20 great UK social entrepreneurs
James Baderman & Justine Law
WW Publishing: York, 2006
For information on how to buy the book, visit http://www.whatifinnovation.com/Everyday_Legends. On the left hand side of the page is an option to buy the book direct from WhatIf.
What makes a social entrpreneur
The thoughts and theories behind what makes these people special
And what is social entrepreneurship
How the sector combines the best of ‘other worlds’
Who we are and why we’ve written this book
A brief lntroduction to ?What If! and UnLtd
The stories of 20 great UK social entrepreneurs
John Bird – creator of The Big Issue
Reed Paget and Marilyn Smith – bottled water with an ethical twist
Eric Samuels – reducing food poverty on inner-city estates
Jamie Oliver – the nation’s favourite serial social entrepreneur
Eugenie Harvey – inspiring normal people to ‘Change the World for a Fiver’
Norma Redfearn – the head teacher who transformed her community
Carne Ross – a diplomat for new nations and marginalised groups
Fergus Chambers – using high-street techniques to get kids eating healthy food
Amanda and Stephen Argent – revolutionising after-school care in the UK
Gib Bulloch – enabling a commercial consultancy to tackle international development issues
Jo Contino – ensuring The Guardian’s values are ‘lived’ throughout the organisation
Sir Bob Geldof – living saint and self-proclaimed gob shite
Matt Scott – bringing affordable solar lighting to the developing world
Sue Weiland – making it possible to offset your impact on the environment
Trevor Baylis – the inventor of the wind-up radio
Carmel McConnell – providing breakfasts so that school children aren’t too hungry to learn
Siobhan Freegard – providing new mums with a supportive online community
Jonathan Robinson – giving social entrepreneurs the environment they need to flourish
Colin Crooks – saving office furniture from a landfill fate
Tim Smit – creator of the world-famous Eden Project
And one special tale from America
Jordan Kassalow – providing eye care in the developing world
Getting off the sofa!
A few tips on what you can do next
And a big thank you to…
Please take a look at all those people without whom this book wouldn’t have happened
From the Introduction:
What makes a social entrepreneur?
Put simply, social entrepreneurs are people who want to change the world. That doesn’t mean they necessarily develop complex, global solutions to large-scale issues; often, social entrepreneurs simply take a problem in their own community and make a commitment to tackle it. This may lead to something bigger, or it may not; what makes a true social entrepreneur is that they have the will to make a difference, the vision to know how to go about it and the determination to make that vision happen.
And what is social entrepreneurship?
Traditionally, ‘doing good’ has been very much the role of government or the voluntary sector; fully committed people but often bound by rigid and bureaucratic structures. Then you have the business world, for whom doing good tends be limited to ‘doing less bad’, or writing cheques to charities. We find social entrepreneurship really exciting because it represents those traditionally exclusive sectors beginning to overlap, and the best of all three sides meeting in the middle to approach social issues in new ways.
In that middle space you find social entrepreneurs who can combine the heart and commitment of the voluntary world, the scale and remit of government, and the discipline and dynamic nature of the business sector. We’d go so far as to say this is where the ‘nirvana’ of social change is at.