Telling It Like It Is – Effective Copywriting (Edinburgh)

This one-day training session is aimed at anyone looking to improve their copywriting skills to support their fund-raising activities. Offering a combination of project-based, hands-on writing exercises with tips, techniques and critical theory, the session explores the five stages of the copywriting process. While the training provides a specific focus on writing a case for support, the resulting learning can be applied to all kinds of fundraising communications.

The session covers off a number of topics including:
* Articulating a vision
* Mapping out a communications journey
* Telling a story and selling an idea
* Creating a copy platform
* Defining and applying a distinctive tone of voice
* Writing creative, themed headlines
* Crafting an elevator statement

For more information and book your place here.

Event Details


Arts & Business Scotland

Arts & Business Scotland
1st Floor, Roseberry House, 9 Haymarket Terrace,
EH12 5EZ

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