Fundraising is a multifaceted activity and a vague terminology. Often fundraising departments include a huge variety of potential sources of income such as donations, grants and sponsorship but what source is really helpful for long-term sustainability? Perhaps individuals give more than traditional funders. In this current financial climate, how much can we expect to generate from trusts and foundations? Perhaps your organisation is reliant on one or two sources of income but what happens if they stop giving to you? Fundraising most of the time is run according to anecdotal experience and many decisions are taken based on myths. Organisations can do better than that.
This training workshop will bust a few myths on fundraising for the arts and offers an alternative point of view to ensure your organisation’s long term sustainability. We will explore how to generate a proper culture of giving to maximise philanthropic engagement within your audience.
Step by step we will see how you can implement a strategy to make your public giving generous and keep them on board for a long time.
You will learn:
– the difference between reality and myths in the field of fundraising.
– how to generate a culture of giving.
– how to design and implement a successful fundraising strategy.
– how to access useful directories, tools and resources.
The course is particularly useful for senior managers, those with a specific remit for income generation, directors and board members.
The course will be delivered by Giampiero Giacomel; Scottish Youth Theatre’s Fundraising Manager.
Founder and director of Cultural Philanthropy Ltd
Fundraising Manager at Scottish Youth Theatre
Head of Individual Giving at Scottish Opera
Head of development at the University of the Highlands and Islands
Director of Frame – Master in Fundraising, Advancement and Cultural Philanthropy
Master in philanthropic studies at the University of Kent
To book a ticket visit our Tickets Ignite Page