Enterprise and Collaboration

Enterprise and Collaboration
Sport Marketing Network, Sport Wales & VI-Ability

The way forward for community sport and physical activity in Wales


A one-day event focussing on how Welsh community sports providers can meet the challenges and benefit from new opportunities created by changes in people’s lives, the political landscape and the economic situation 26thJune 2014, SWALEC Stadium, Sophia Gardens, Cardiff


Real stories and successes to be told, lessons to be learnt, ideas and experiences to be shared


"The changing world in which we are living…"


Economic challenges, a changing political landscape and the rise of the ‘demanding’ consumer and the ever-growing use of mobile and social media are just a few of the factors which are affecting our ability to deliver community sport in a sustainable way in Wales.


At the same time we are experiencing a number of innovative and efficient providers who are indeed leading the way and managing to deliver exciting and welcoming activities, working with sport and non-sport partners and delivering great benefits.


There are already considerable opportunities for community sport and physical activity to have a major impact on the local economy, physical and mental health, training and education, social cohesion, crime and social behaviour, and all in all, help build stronger communities. This calls for genuine collaboration between community sport and physical activity and a wide range of non-sports partners across Wales.


So how do we deliver great, sustainable community sport and physical activity without compromising our sporting and community objectives? How do we provide great customer experiences whilst at the same time meeting the strategic objectives of external partners and funders, whether they are from within sport or from health, education, regeneration or community services? How do we grow the number of active people in Wales by ‘listening to their lives’ and ‘speaking their language’?




This conference focuses on these issues, highlight best practice and provide thoughts, tools and to-dos on how you too can become a sustainable community sports provider. 


This is not a conference packed with policy presentation. We hope people will leave the event knowing they have heard some great practical ideas and having learned how to make positive changes of their own.


Draft Programme


8.30 – 9.15 Registration Tea and Coffee


9.15 – 9.20 Welcome from Chair 
Svend Elkjaer, Founder/Director, Sports Marketing Network 


9.20 – 9.40 – Sport Wales’ view Sarah Powell/Laura McAllister (tbc)


9.40 – 10.10 Engaging the third sector to promote and develop sporting provision
Kelly Davies, Vi-Ability
10.10 – 10.40 Acting Today for an Active Tomorrow 
Helen Humphreys, Sport Wales Advisory Group 


10.40 – 11.00 Case-study 1 


11.00 – 11.20 Case-study 2 
Welsh Golf Business Support Scheme


11.20 – 11.40 Tea/Coffee Break


11.40 – 12.00 Case study 3 (Local authority) 
Kerry Ann Sheppard, Rhondda Cynon Taff Borough Council


12.00 – 12.20 Case-study 4 (Social enterprise) 
Mark Peters, Winning Ways, Birmingham


12.20 – 12.40 International trends in Enterprise and Collaboration in community sport – lessons for Wales Svend Elkjaer 


12.40 -13.00 Social enterprise in sport in Scotland
Diane Cameron, SENscot


13.00 – 13.45 Lunch


13.45 – 14.45 Panel: What are health, education and our communities expecting from sport? Are they getting it? How to approach them and work with them?
Three 15 min presentations from sector experts followed by a panel discussion chaired by Kelly Davies or Tony Colville (Kelly to contact Tony) Svend/Kelly to contact senior people from Health, Education and Communities First


15.45 – 15.30 Over to you – Dare to be different Delegates are discussing specific issues facing enterprise and collaboration for sport in Wales in groups, each covering a different topic. Delegates can choose which group they want to join.  Possible topics covered:
1. Income generation
2. Community engagement
3. Communication
4. Working with non-sport partners
5. Innovation


15.30 – 16.00 Conclusion, Networking and Finish