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Ayrshire Initiatives


Ayrshire Initiatives is a social enterprise working across Ayrshire supporting individuals and communities meet their full potential.


Ayrshire Initiatives is a Company Limited by Guarantee and a Scottish charity. We work in partnership with, and deliver services for, local authorities, housing associations and other third sector organisations.


Our main activities are:


Housing support

We provide support to individuals at risk of homelessness to enable them to successfully sustain their tenancy, improve their financial situation and improve their quality of life. Over 500 individuals are supported each year through contracts with South Ayrshire Council and Ayrshire Housing.


Tenant Welcome

Tenant Welcome uses home or garden improvement projects to engage with the most vulnerable new tenants with the aim of improving their sense of ownership and responsibility for their home and improving their quality of life and life opportunities. Tenant Welcome is delivered in partnership with five Ayrshire housing associations and supports around 35 individuals each year.


First Home

First Home is a new approach to working with young people aged 16 to 25 years who apply for a tenancy. Advice, guidance and intensive support is provided to ensure that they are making a fully informed decision and that that they are ready for the responsibilities of a tenancy. Where they decide to take up a tenancy this support continues to ensure that the tenancy is sustained successfully and the young tenant is able to live independently and make the transition into learning, training or employment.


Home Learn Link

Many individuals face barriers as a result of poor literacy and numeracy skills but do not have the confidence to access mainstream services. Home learn Link has been developed to provide the users of our other services with one-to-one at home literacy support which will not only improve their confidence and skills but will also assist them to access mainstream services.


Community Friends

In partnership with East Ayrshire Churches Homeless Action we will soon be launching a befriending service which will support individuals through the crisis of homelessness and into a new tenancy, and assist them to build the confidence and social networks required for independent living. Volunteers will be recruited from local churches, tenants and residents associations and the wider community.


Access Construction Ayrshire

In partnership with four Ayrshire housing associations and their contractors we broker apprenticeship and other job opportunities for local residents. To date over 25 young people have been taken on as apprentices or labourers by housing association contractors.


Lochside People and Place

This community engagement initiatives uses arts and more traditional community development approaches to work with residents to ensure that they play a full role in the regeneration of their area. Lochside People and Place believes that regeneration is about more than new or improved housing and has been working with residents to establish a tenants and residents association and take forward youth, neighbourhood management and open space projects.


For more information please contact:


Louise Christie, Chief Executive Officer on 01292 670674 or at


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Company Registration No. 278156. Scottish Charity No. SC 029210